There are currently over two billion searches a day on Google! Can you imagine sifting through content to find the best websites for what people are searching for?! Good thing it’s a robot.

As a business owner, you might be wondering how your website is doing. Is it ranking? Is it even coming up on Google?! These are all vital questions you should ask yourself.

If potential clients and customers can’t locate your services, how will you bring in ROI? A great way to do this with is keywords and proper search engine optimization (SEO) strategies from a leading Austin SEO company. Not sure what SEO or keywords strategies even means?

Before we can talk about keywords, you need to understand what SEO is. Search Engine Land states that SEO is, “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.”

SEO is the overarching digital marketing strategy and keywords fall under this strategy.  So, what’s the deal with these keywords?

What’s up with these “keywords.”

Google your business, a favorite restaurant or something else on Google. Is it coming up? Is there anything coming up? If there is, are they social media accounts, Yelp reviews, videos, images or something else?

This is all important to understand. The reason why these businesses and other place are showing- their ranking for these keywords.

Keywords, also known as search inquiries, are ideas and topics that define what your content is going to be tailored around. A creative management business like OMG Austin will tailor keywords around their business and services provided to potential clients and customers.

The process with these “keywords.” 

In the world of SEO, keywords are a crucial component in ranking clients websites above the competitors.

How is this done? This is a long process of research, content, meta-tags, headlines, backlinking and more.  This is all done meticulously when an Austin SEO company takes over.

Alright, so we just take some basic keywords and throw them up on the website and blogs and that’s it. Nice. Sorry, but Google is one smart computer.

The research is the first step- this is how Austin SEO experts find keywords for your business and services. From here, the editorial part comes into motion as Search Engine Land states. This is optimizing your content with these keywords. After this, all of the headlines, h1, metadata and meta tags are added to your website. Yup, it’s best to call an Austin SEO expert for this process.

Keywords are ultimately important because potential customers and clients can find you on Google. This gives you a competitive advantage against the folks down the street.

You might be able to rank easily depending on your industry. It all depends on how competitive your current market and industry is with keywords.

The competition might have already grabbed those high volume, at one point low competition keywords, but that doesn’t mean you can’t beat them. Adding keywords and an SEO strategy is not a sprint, but a nice slow race.

SEO and keywords are all one process in several steps. Call us today to get ranking over the competition.