When it comes to social media, Instagram continues to be a popular choice for many users. It has more than 1 billion users using the app every month. With so many active users, it is a great spot for businesses to reach potential customers. If you are not actively using Instagram to grow your small business, check out this helpful guide our Austin social media management team has created.

How to use Instagram to grow your small business

Optimize your profile

Nowadays, most people are using social media platforms to find a product or service. Instagram provides users the ability to search for things they are looking for. As a company, you want to ensure that your profile is optimized for search. Use keywords or phrases that the audience may be looking for in your bio. 

Create engaging content

Just posting on Instagram is not enough. You want to create and post engaging content that will get people to interact with your content. Your content should inspire, entertain or educate your audience. It should also encourage your followers to save, like or share your posts. 

Incorporate hashtags

If you want to expand your reach, then you should consider using hashtags. These symbols allow your content to show up with certain people. Instagram’s algorithm will place your content with hashtags in front of people who share that same interest. Using hashtags can also help you track your content. 

Running Instagram ads

Instagram ads are one of the best ways to build brand awareness and boost web traffic. The great thing about these ads is the variety of different formats available. For example, photo, carousel, video and Instagram shopping ads - just to name a few. You need to remember that these ads are cost-per-click (CPC), which means you pay for each click. 

Using influencers

If you have a specific target audience you are trying to reach, consider using an influencer. Partnering up with influencers is a great way to reach your target audience. These influencers have built trust with their followers to get them to rely on their option of a product or service. 

Growing a loyal follower base

At the end of the day, social media is about being social. What that means is that you should try to grow a loyal follower base. This audience should be actively interacting with your posts and sharing them. You can partner with local businesses or provide other aspects of your business. 

Hire an Austin social media management company! 

It’s time to take control of your social business. With OMG Austin’s social media management solutions, you can focus your efforts on running your business while we focus your social media management to scale your organization globally. Reach out today!