Whether your business is an e-commerce or a restaurant, it needs digital marketing. Before people buy your product or service, they are conducting research on the Internet. A report has found that 76 percent of consumers check a business’s online presence before visiting. 

You can build a strong online presence for your small business with the help of one of the digital marketing companies Austin has to offer. Dive into digital marketing and the many benefits of digital marketing for small businesses. 

What is digital marketing?

The term digital marketing describes all the marketing efforts done on the Internet. This type of marketing uses digital channels such as social media, search engines, email and mobile apps. 

Which and how many digital channels a business uses varies on its specific goals and audience. For example, some businesses only use digital one or two channels while others use all of them. 

Hiring digital marketing companies Austin professionals can help you determine which channels you should be using. 

The different types of digital marketing

Social media marketing 

Social media marketing uses social media platforms for advertising a product or service. This kind of digital marketing helps businesses build brand awareness, increase sales and drive traffic to websites. 

Pay-per-click 

Pay-per-click (PPC) is advertising on search engines. This type of digital marketing is paid. It places an ad on top of the search results. You pay a fee for every click your ad receives. 

Search engine optimization

Search engine optimization, SEO for short, improves a website’s organic traffic and ranking on search engines. This type of digital marketing is free. Companies use SEO to bring in free traffic to their website. 

Email marketing

Email marketing is the use of emails to advertise a product or service. Many businesses use this kind of digital marketing to keep customers informed, drive sales and build a community.

The benefits of digital marketing for small businesses 

Many small business owners make the mistake of thinking their company does not need to use digital marketing. If your company does not have a solid digital presence, your customers could be going to a competitor. Here is how digital marketing can help your business grow.

Inexpensive form of marketing

One of the benefits of using digital marketing is affordability. This kind of marketing is fairly inexpensive compared to traditional marketing. The channels used to advertise your products are free. You also have the option to expand your reach through paid advertising. Even then, this type of advertising is inexpensive. 

Builds brand awareness

A goal that every business has is building brand awareness. You want people to recognize your product or service. Luckily, many companies use digital marketing to create visibility, recognition and reach. This kind of marketing allows you to get a more global audience and increase the times they see your brand. 

Gathers insights

The great thing about digital marketing is that it is measurable. Digital channels can help you measure everything to ensure you are reaching your company’s KPIs. It can tell how many people saw your content, who engaged with it and how much time they spent on it. This information is beneficial for developing content and improving customer experience. 

Are you looking for one of the best digital marketing companies Austin has to offer?

Contact OMG Austin! We take the guesswork out of digital marketing. Our Creative Monster team uses cutting-edge approaches with marketing and advertising tactics to develop the best digital marketing strategy for your business. Contact us to get started!