93 percent of online experiences start with a search engine, and as consumers turn to the Internet more and more, a tactical and comprehensive SEO strategy is imperative for any small business. 

When a consumer types their search query into the search engine, there are a number of behind the scenes algorithms that take place, but for local search results, it has its own algorithm! SEO for small businesses is part of a hyper-focused SEO strategy because their local communities are who their audience is, sure there are others who will come based on national implementation as well, but for the most part, local is where it is at. 

This is known as the MapPack! 

The MapPack, also known as the Local Pack, is imperative to local SEO because this is where a number of local search results will populate. The top three results show in the MapPack, but just like a normal SERP page, it shows all organic and paid within the top and bottom of the MapPack! 

Try it out for yourself! What is your favorite department store, restaurant or local coffee shop? Type in a basic local search query such as, “best coffee shops in downtown Austin”. If you find your coffee shop, they more than likely have SEO in place, but if you don’t, it could be a sign that they do not! 

What do our SEO consultants Austin Texas always recommend that small businesses do when implementing affordable seo for small business? 

Increase local search

A small business is an integral part of the local community and four in five consumers use search engines to find local information. This is why local SEO is critical for all businesses, but especially for small businesses. The main notion behind SEO and local SEO strategies is to optimize the website so customers and consumers can find your business. 

Build credibility

No matter the SEO strategy in place, a company has to build credibility with search engines, especially Google. SEO for small business provides the ability to start to build and garner trust within search engines to show that the business is credible! 

Only about 53 percent of adults in the United States reported they trust the information found online. The important difference between website credibility is bringing in potential customers and consumers or them going elsewhere. 

A website that is outside the shadows of Google search engine shows that it’s a thriving, real business that offers great products and services to customers and clients. The other added bonus of being credible and local is the ability to capture new clients.

Capture new clients

When your website is on the first page of Google’s search page, more people will be able to find your website. In essence, this simply brings more traffic to your website, in return, this can help to capture new clients and customers.

Brand awareness

Another blog, another conversation about brand awareness from the SEO consultants Austin Texas. At OMG Austin, brand awareness is something our small business tells everyone is imperative for a digital presence. 

Studies show that a consumer needs to see your brand about seven to 15 times before they remember and recognize your brand or business at a later date. The more your website is ranking for local and national keywords and phrases, the more a consumer will grow to learn and trust your brand.

A chance for a larger ROI

SEO gives a chance for any business to outrank the other one on Google’s search engine. A small, local business can outrank its competitors in the area with the right SEO strategies set in place. 

With this in mind, this can help with a return of investment. The goal of your ROI was to increase website traffic and it was accomplished! Great. One goal checked off the 2020 business list.

Outrank well known businesses without SEO

A smaller business with the right SEO strategies can easily start to outrank other well-known businesses in the area. This is because without the adaption of SEO strategies, a website is sitting in the dark. A business is letting their competitors outrank them with SEO strategies set in place by SEO consultants Austin Texas.