Most of all web traffic starts with a search engine - around 93 percent of all website traffic, to be more precise. What does this mean for your company? Well, it means that it should be showing up on search page results so your customers can find you. Most companies are ensuring they are showing up on search engine results pages through the use of SEO, also known as search engine optimization. 

This digital marketing strategy is a process of improving your website’s visibility on search engines. You can do this strategy yourself or through the help of an Austin TX SEO company. Your company’s digital marketing team or web developers may be capable of handling the everyday management of your SEO. 

However, there are instances where hiring an SEO company is wiser for time and budget. Here is a list of times when you should hire an Austin TX SEO company. 

Your website’s organic traffic is dropping.

Organic traffic is the traffic that comes when someone searches in a search engine and clicks on your website. Having a steady stream of organic traffic is important because everyone uses search engines and getting a top spot can increase the likelihood of people doing business with you. 

So what do you do when you notice that your website’s organic traffic is dropping? You let an SEO expert handle it. They have prior knowledge of what may be causing your organic traffic drop. This can save you or your team the time to figure out what is causing your drops and how to solve them as fast as possible. 

Some common reasons why your organic traffic is dropping include:

• Algorithm changes

• Technical changes your team has made

• Lost website links

• Forgetting about technical SEO

Google is not indexing your website. 

If you are familiar with SEO, then you might have heard the term “indexing” used before. What this term means is Google’s crawler (Googlebot) visits your website pages to analyze the content, so it can get stored in the Google index. If Google does not index your website, it will not show up on Google search results. 

When your website is not indexing, it is best to leave it to a professional. An SEO expert can figure out what is stopping Google’s crawler from indexing your site. That way, your website can get found and start gaining traffic.

Here are some reasons why your site may not be indexed:

• Duplicate external content

• General and technical issues on the website

• Lack of quality backlinks 

• Low website authority 

You are redesigning or migrating your website. 

Your company’s website is the first thing that your customers see. You want to make sure it continues to make a great first impression. That is why experts recommend you update or redesign your website once every three years. 

However, when you are redesigning or migrating your website, you do not just want to hire a web developer. You want to also hire an SEO expert who handles site migration to ensure there is no risk in your website’s SEO while migrating or designing your site. 

Hire the best Austin SEO company!

If you need an extra helping hand with your company’s SEO, let OMG Austin handle it. Our SEO experts can provide any company with the best on-page and off-page SEO services. Contact us to get started!