All companies from mom and pop shops to Fortune 500 companies understand that they need search engine optimization (SEO) strategies to rank in search engines, but what really is this digital marketing strategy? While Google Algorithms change almost every day to every month at this point, the basics behind this digital marketing strategy never really change. 

This is because those core 270 ranking factors that help a page make it to the first page of its Search Engine Result Page (SERP) are still the main factors in all website’s pages that rank in its search engine. 

OMG Austin is one of the leading creative management firms in the Austin, Texas area and our SEO expert Austin gets the same SEO faqs in initial and potential client meetings. 

1. What is SEO?

Search Engine Optimization (SEO) is the process of organically ranking a website in search engines such as Google. SEO utilizes several different strategies such as on-page and off-page SEO and many other factors listed below. 

2. What is the purpose?

The short and simple answer to that question is: SEO helps websites rank higher in search engines. When a searcher is looking for a local company to handle all of their SEO and digital marketing, they might  type in ‘Austin SEO company.’ 

The list of the company’s websites that show up in the first 10 results will grab their attention. 

3. Why do we need SEO?

One of the most common SEO FAQs that we get is, “Why do we need SEO?” The thing with SEO is that if your company is not implementing it, the competition will be.

Even if it isn’t local competition, if your company wants to grow past its current region, then you are getting into national SEO and that competition is even more fierce. It is important to find an SEO expert Austin who can provide you with a local, national or a mixture of both types of SEO strategies for your company to help with ranking in search engines now and in the future to make sure your company can continue to expand. 

Once that has been implemented, companies find themselves with better website traffic which means the traffic is more qualified. When website traffic is more qualified, in return, this helps with sales and leads. This helps companies justify their SEO spending in their digital marketing budget. 

4. When will I be on the first page? 

Our experts tell all clients that it takes about six to nine months of organic work to start ranking on the first page of Google, and at this point, our experts do not receive cheering from this response.

 If another SEO company tells any company, “We can promise you will rank overnight” it is not a company you can trust and you should not work with them. Clients assume that a website will rank overnight after a SEO expert Austin optimizes a couple of pages here and there, but this is not the case and should never be the case. 

5. Organic versus paid?

Alright, one of the biggest debates out there is whether a company should invest in organic or paid SEO. Our answer is both. It is imperative to have organic SEO strategies set in place to help a website rank over time. A website that goes from a ranking of 100 to 10 overnight will send red flags to Google. The ranking could also drop significantly with the next update or Core Algorithm Update. 

So, how can a business show some overnight success with SEO? Pay-Per-Click advertisements, also known as PPC ads. PPC ads are some of the first results in Google’s search engine; however, these ads can not win the top spots and these ads can take place at the bottom of the first page. This all depends on if the ad wins in the betting. 

Which brings us to the next point, you need a trustworthy and credible website to get those top results. Yes, an Austin SEO Company can get you a top spot with certain keywords, but at the end of the day, to continuously get those top spots you need organic along with your paid strategies.  

There are several moving factors that should constantly be updated and monitored for the best keywords and ranking opportunities. As our experts stated above, to learn more about our SEO services for your company, fill out the contact us button below!