There is the misconception that email marketing is outdated. However, it is actually one of the biggest sources of ROI for companies big and small. If you are just starting out your company or have been in your industry for years, it is time to use the advantages of email marketing. 

Developing an email marketing strategy is easy with the help of your marketing team or hiring Austin marketing services from OMG Austin. Our team has created this helpful guide on what email marketing is and what benefits it has for businesses.

What is email marketing? 

Email marketing is a digital marketing channel that uses emails to promote a company’s services or products. Both small and large companies use it to engage with subscribers, strengthen relationships and make sales. Companies can accomplish these goals by using different email styles. Some types of emails are:

• Newsletter emails: contain company or industry news, blog posts or events

• Promotional emails: highlighting products, services or current sales 

• Lead nurturing emails: automated, personalized emails used to take subscribers on a journey to buy products or services

• Survey emails: collect quantitative data from subscribers 

How to build a email list 

Before you can start sending out any of these types of emails, you need to build an email list. This list is a collection of emails your company might have collected throughout the years. If you do not have an email list then you can build an effective email list by list building. This process consists of collecting people’s email addresses from visitors, customers and other patrons of business. 

Advantages of email marketing

Build brand awareness

Whether you are a small or large company, it is important to build brand awareness so people can recognize your name, products and services. One easy way to accomplish this is through email marketing. This reason is accurate because most Internet users are constantly checking their emails. 

OptinMonster reports that 99 percent of consumers check their email inbox every single day and 58 percent report checking their email first thing in the morning. That means that your email subscribers are more likely to open your emails than see your Facebook or Instagram post. 

Cost-effective marketing

If your company is a start-up or small business, you probably do not have a huge marketing budget. That is where email marketing can help. This type of digital marketing is cost-effective because it does not require a big investment. 

All you need to do email marketing is a copywriter, graphic designer and email marketing software to send out the emails. Just how much money can email marketing generate for your business? HubSpot reports that emails generate $42 for every $1 spent - 4,200 percent ROI. 

Boosts your sales 

Another reason why people love receiving emails is to receive promotions. How much? Constant Contact reports that 61 percent of consumers enjoy receiving promotional emails weekly. Businesses can use this to their advantage to entice people to subscribe to their email list. 

Are you looking for Austin marketing services?

If you are looking for Austin marketing services, contact us! We provide marketing services that include social media marketing and email marketing. Our Monsters can sit down with you and create and manage email marketing campaigns that reach your goals. Contact us to learn more.