Businesses large and small can benefit from developing a mobile app from one of the best app developers in Austin, Texas. People spend most of their time on their phones, making it easier to reach them. The good news is that there are different types of mobile apps for businesses. It all depends on your goals. 

Are you unsure what kind of mobile app to build for your business? Well, if one of your marketing goals is to convert passive customers into loyal customers, then a loyalty app is exactly what you need. Our team of app developers in Austin, Texas, is here to break down what this kind of app is and how it can help grow your business. 

What is a loyalty app?

A loyalty app, also known as a loyalty program app, allows customers to interact with a loyalty program through a smartphone app rather than a paper or plastic card. A customer downloads the app, makes an account and then the app will see what kinds of purchases they make with your business.Then the business can offer discounts, free products or other promotions based on how many times a customer does business. 

Industries that loyalty apps work the best

There are many reasons to develop an app for your business. However, when it comes to building a loyalty app, not every industry can benefit. It is ideal for companies that benefit from repeat sales. Some of the industries that benefit the most from loyalty apps are:

• Travel 

• Food 

• Retail 

The benefits of a loyalty app for businesses

Collects valuable data

One of the benefits of developing a loyalty app for your business is that it will collect data for your business. It will give insight into who your loyal customers are. This information can help you make more informed decisions when marketing to your target audience on social media, through emails and with paid digital advertising. It can also give you insight into which products your customers are purchasing. 

Allows for direct marketing

Loyalty apps help you to directly target your customers. Unlike traditional digital marketing channels, where you have to post and hope that your customers will see your posts, loyalty apps ensure your customers will see your brand. Mobile apps are a more direct marketing channel where businesses can send a notification directly to their customers’ phones. It helps you send the right message at the right time.

Always with customers

People always have their phones with them. When creating a loyalty program, you have to figure out how your customers will keep track of their purchases. If you were to have a paper loyalty card, chances are they will leave that card at home, lose it or forget about it completely. A loyalty app will ensure your customers will always have their loyalty program information with them. Making it easier for them to collect their points and for you to gather valuable information.

Example of loyalty apps

Starbucks Rewards

Starbucks Rewards is a loyalty program that allows customers to earn Stars and Rewards for their purchases. Plus, it allows customers to order their products ahead of time and pay at participating Starbucks locations. 

McDonald’s Rewards

McDonald’s Rewards is an app that helps customers earn points to redeem for free McDonald’s products. It also provides exclusive daily deals, gives customers a way to easily reorder favorites and place their orders for pickup ahead of time.

Let one of the best app developers in Austin, Texas, develop a loyalty app for your business. 

At OMG Austin, our mobile developers are strategic, cutting-edge developers whom any company can trust will deliver their project with the best quality out there. Contact us today to start developing the app of your dreams!