In addition to keeping up with social media trends, web design company Austin experts advise companies should also stay on top of web design and development trends. Learning about these web design and development trends will help improve your website performance and user experience. To save you some time, our web design company Austin team has gathered what we predict will be the trends you will see in 2023. 

Web design and development trends for 2023

Thumb-friendly mobile navigation

One of the latest trends that we will see is thumb-friendly mobile navigation. Most people browse the Internet on their mobile phones. 59.6% of website traffic comes from mobile devices. That means companies should strongly consider making their website mobile-friendly. 

Mobile web design takes thumb navigation into consideration. This kind of design puts the navigation bar, menu and contact buttons in a space your thumb can reach in the center of the screen, making your site easier to navigate and improving your UX. 

Dark mode

The dark mode is a display setting that presents light color text against a dark or black screen. This kind of mode is also known as black mode, dark theme and night mode. In recent years, the dark mode has gained popularity because it reduces eye strain and saves battery power. 

At least eight out of every ten users say they prefer to use dark mode whenever possible. Companies should consider adding this feature to create a more personalized experience for their website visitors. Increasing a personalized experience will increase the likelihood of customers returning.

Progressive web apps (PWAs) 

Progressive web apps (PWAs) are a type of application software that is delivered through the web. It works on any platform, including desktop and mobile devices. These web apps help websites load quickly and work offline. 

Major companies like Starbucks and Uber already use PWAs to improve user experience. You might consider developing a PWA for your company if you want to provide an unmatched user experience. Plus, it will give you a competitive edge 

Accelerated mobile pages

Web speed is still an important factor for customers. 70% of consumers state that web speed plays an important part in making a purchase decision. In 2023, you can continue to see accelerated mobile pages. These kinds of pages are open-source projects created to improve the performance of web pages for mobile devices. 

Hop on these trends with our web design company Austin team!

At OMG Austin, we have a team of experienced web designers and developers who can incorporate these trends into your company’s website. From database design to web application development, we have experience, expertise and technology to build your next software application. Contact us to get started.