You can spend a lot of time and money designing the perfect website for your company, but having a website is just the first step in building your company’s digital presence. The second step is making sure you are getting traffic to your website. If you have noticed your website traffic has dropped or is not growing, here are some of the top reasons that may be occurring, according to our web design company Austin team. 

Why is my website not getting traffic?

Your website is slow.

Have you ever clicked on a website and it took what seems like forever to load? What did you do? If you are like the average Internet user, you probably clicked off the site and looked for another one. Reports show that 47% of Internet users expect a maximum of two seconds loading time for a website. 

The good news is that this issue can be fixed, either by your web team or with the help of a web design company. There are many reasons why a website might be slow. Your site’s code could be too bulky, images might be too large or there are caching issues that are preventing optimized page loading. 

Your site is not optimized for search.

Organic search traffic is any traffic that comes from search engines. A study shows that organic searches are responsible for 53% of all site traffic. If your website is not optimized for organic search traffic, then you could be losing valuable business. 

You can ensure your site is optimized for search by using search engine optimization (SEO). This kind of digital marketing strategy optimizes a website for search through on-page and off-page SEO strategies. You can optimize your website yourself or hire an SEO agency. 

Your website offers a bad user experience. 

Another major reason why your website is not getting traffic could be because your website is not user-friendly. People want to be able to click on your website and find what they are looking for without any struggle. If they cannot find what they are looking for, they are more likely to click off your website. 

Search engines take into account this action. If people are clicking on your site then clicking off just as fast. It could hurt your ranking and chances of getting traffic. You can avoid this problem by creating a website that has easy navigation and a simple and responsive design. 

Let a web design company Austin fix these problems for you!

If you’ve noticed that your website has one of these problems, let our team fix it for you. We have a team of experienced web designers and developers who can optimize your site for search engines while also making it more user-friendly. Contact us to get started.