As a small business owner or marketer, you want to find the best places to advertise that will give you the most bang for your buck. One of those places is search engines using PPC ads. A report found that businesses make $2 for every $1 spent on PPC. 

These kinds of ads are placed on top of search engine results pages (SERPS), and the advertiser pays a fee for each click. The question that many small business owners have is when they should use these kinds of ads compared to other kinds of digital ads. Our PPC management Austin team has outlined the best times to use PPC ads.

The best times to use PPC ads for your business 

Looking to increase brand awareness

Are you a startup looking to get your name out there? Or is your company launching a brand new product soon? PPC can lend you a helping hand in increasing your brand awareness. These kinds of ads work by putting your brand in front of the right audience. As people are searching for a product or service and your ad shows up, then people can associate the two and remember it easier. 

Looking to increase sales 

If your company’s goal is to increase sales by a certain amount of time, then use PPC ads. When you create successful PPC campaigns yourself or with a PPC management Austin team, you are attracting people who are interested in your product or service. You can ensure you are getting these results by using the right keywords and appropriate calls to action. These keywords should be related to your industry and location if you are located in a regional era. Your call to action should instruct people to take the next steps. 

Looking to collect emails

Are you looking to grow your email contact list? PPC can also help. You can create an ad that reaches your target audience and then takes them to a landing page where they can enter their email address. There are several ways you can collect visitors' email addresses, such as setting up an email address sign-up form or capturing your buyer’s email address during the purchasing process. 

Promoting time-sensitive offers

If your company is promoting an event or sale that is time-sensitive, then run a PPC ad. You can run that PPC ad campaign for a certain amount of time and get fast results. That ad will show up almost immediately in the search results of your target audience, then you will get quick traffic to your website. Plus, you can keep track of the results and know how many people clicked on your ad or registered. 

Hire one of the best PPC management Austin companies!

At OMG Austin, we have PPC experts who will help to create a strategy, measure the results and provide feedback on what has been better. Our team can manage PPC campaign structure, landing pages, keyword research, set a cap and test ads. Reach out to us to learn about our PPC management services.