Are you looking to increase your brand awareness and generate leads? Then you should consider using PPC ads. These kinds of ads are placed on the search engine results page and companies only have to pay when someone actually clicks on the ad. 

The reason this kind of advertising is so effective is that people usually conduct online searches before making a purchase. So, if they see an ad about your product or service, it can increase the chances of them buying it. 

Do you want to start using PPC ads? Our Austin PPC services team has this helpful guide to creating an effective PPC ad. 

How to create an effective PPC advertisement 

Use effective keywords

When creating a PPC ad, you need to find keywords to bid on. These keywords will help your advertisement show up on search engine results pages when your target audience searches for your product or service. 

However, you want to be mindful of the keywords you are using. Here are some general tips about choosing keywords for your PPC ads:

• Do keyword research

• Check out what your competitors are using

• Aim for long-tail keywords

• Target branded keywords

• Use your competitors’ keywords

• Optimize for voice search

Create a landing page

The next step is to create a landing page, which is a standalone web page that is used for a marketing or advertising campaign. These kinds of pages have only one goal and that is to get the target audience to do a call-to-action (CTA). 

When creating a PPC ad, you want to use a landing page instead of using a website’s home page. Using a landing page will make it easier for people to take the next action. Some elements you should include when creating a successful landing page are:

1. Contextual images

2. A headline and sub-headline

3. A call-to-action

4. An outline of features and benefits 

5. Testimonials and social proof

Set a budget

Before you start your campaign, you want to set a budget for how much you want to spend. Remember that you will have to pay a fee for every click your ad receives. PPC allows you to set a limited budget so you do not have to overspend. You can set a budget by using data from your last PPC campaigns.

If you do not have previous data, then experts recommend you start with a small budget of $25 to test the waters. You can figure out your budget by using the equation return on advertising spending (ROAS) which is the revenue generated through PPC, minus your PPC spend from this and then divided by your PPC spend to give a percentage. 

Analyze your PPC ads

Once you have run your ads, your work has only begun. You should be keeping track of how the ad performs to make informed decisions about improving the ad. An effective strategy is doing A/B testing, which is when you create two ads that have one minor difference and see which one performs better. It will help you better understand what will get you the most ROI in the long run and prevent you from wasting money.

Hire one of the best Austin PPC services!

At OMG Austin, we provide some of the best PPC services in Austin. Our experienced team creates the PPC marketing ad along with managing the advertisement for the duration. Contact us today to get started!