Every small business needs a website and social media accounts. It is how customers stay connected with their favorite brands about new products or services and how they share their opinions or ask for assistance.

One social media mistake that many companies make is thinking that having social media accounts is enough. However, customers want companies to interact with their followers on social media. 

You can improve your company’s overall social media experience by analyzing your social media metrics. Our Austin digital marketing company team wants to share the best social media metrics to track. 

What are social media metrics? 

Social media metrics are the data collected from a company’s social media activity. Marketers usually collect this data from social media’s analytics features or through marketing automation software, like Monstrous.Digital, Sprout Social or HootSuite. These platforms monitor multiple metrics so marketers can track whichever ones they need depending on their goals. 

Why are social media metrics important?

Now you are probably wondering, does it really matter to monitor social media metrics? The answer is yes. It matters! Keeping track of the metrics helps you learn your audience’s behavior. 

You can learn what kind of content your customers prefer, what time they interact with your content the most, ect. From gathering this data, you can make informed decisions about how to improve your social media marketing strategy. 

But, first, you need to learn about which kind of metrics matter. Here are some metrics that our Austin digital marketing company suggests most small businesses should track.

Social media metrics you to track 

Engagement 

An engagement on social media means the number of times users interacted with your post. You want people to interact with your posts, so tracking these numbers will give you a better idea about the kind of content users like. Some examples of engagement metrics are:

• Likes

• Comments 

• Shares 

• Mentions

• Clicks 

Conversion rates

Conversion rates in digital marketing simply mean that your audience member took action based on your marketing. For example, if you were marketing a product and that person decided to buy that product based on your marketing, that is considered a conversion. 

The audience member was converted into a buyer. However, conversion differs from business to business. Every company has different goals. Some examples of conversion are:

• Subscribing to a newsletter

• Downloading a resource

• Attending a webinar 

• Making a product or service purchase 

Click-through rate

A click-through rate measures the number of times an audience clicked on the link, ad or email. This metric is very important to track when creating email marketing campaigns or social media ads. You can calculate this rate by dividing your total number of impressions by the total number of clicks. 

Hire an Austin digital marketing company!

If you need help measuring or determining which social media metrics your company should track, give us a call. Our team of digital marketers can not only keep track of these metrics but make the adjustments necessary to ensure you get the numbers you are looking for. Contact us to learn more about our social media marketing services.