Just as important as Black Friday and Cyber Monday can be for businesses, do not forget about Small Business Saturday. This day is dedicated to celebrating and supporting small businesses around the local community. An Austin digital marketing company also believes it is a great time to gain new customers along the way. 

Small Business Saturday happens on the Saturday after Black Friday every year. Last year alone, the U.S. Small Business Administration reported that Americans spent nearly $20 billion on Small Business Saturday. To help you reach those customers willing to support small businesses, our Austin digital marketing company experts want to share these tips.

Small business marketing ideas to try

Update all your digital information

The first thing that customers will see when looking for small businesses to support is your website, Google Business Profile and social media accounts. It is important to make sure all your digital information is up-to-date. Some things to consider updating include the following:

• Phone numbers

• Emails

• Store hours

• Directions 

• Return policies

Create a promotion

Get your customers excited about participating in Small Business Saturday. Give them a special promotion or discount. It can help bring customers through your doors or to your online store. Some of the most popular promotions include limited-time deals (24%) followed by free gifts (21%) and buy-one-get-one-free (19%). 

Partner up with other small businesses

Like that one High School Musical song says, we’re all in this together! A good marketing strategy is partnering up with other small businesses to increase your brand awareness and sales. You can partner up with other local businesses in your area. Together you can promote each other’s businesses and bring more people into your neighborhood. 

Promote on all your digital platforms

Digital channels are a powerful tool. Use them to your advantage by promoting your Small Business Saturday sale. Create social media posts and send out emails that lead up to the sale. Facebook also offers a feature where you can create an event. This event tool will help you keep track of who will be attending or is interested in your sale. 

Tell your story

Stories sell, so tell the story of your business. Share why you started your small business and what makes you different from others. It helps create a more personal and emotional connection with your audience. You can share your story through a Reel, TikTok or blog post. The more authentic, the better. 

Hire an Austin digital marketing company to handle your small business’s marketing!

If you need a little help managing your small business’s marketing, hire OMG Austin! Our digital marketing experts can help you with everything digital - from social media marketing, email marketing, PPC advertising and even SEO. Contact us to get started!