Do you want to build a strong relationship with your customers? Then, it might be time to rethink your current social media strategy. Companies nowadays need to do more than automate their posts and hope that their customers will find them. 

People want to do business with authentic and engaging companies on social media. Sprout Social reports that 78 percent of consumers are more likely to buy products from a company that they had a positive experience with on social media. 

If you are looking to build a stronger social media presence and generate more leads, then you need to focus on social media engagement. To help you along the process, our social media management Austin team wants to share why social media engagement is critical and how to improve social media engagement for a company. 

Why is having social media engagement important?

Before you get started, let’s talk about what social media engagement is. This term describes the measurement of comments, likes and shares on a post. Having social engagement is about more than the number of followers you have but the actual number of people who engage with your posts. When it comes to social media engagement, it’s important to think about quality over quantity. 

You want social media engagement to build a solid connection with your followers and gain insight about their behaviors. The great thing about social media is that you can track everything through social media metrics. So if your customers are engaging on certain posts, then you know that is a topic or service they are most interested in. 

How to improve social media engagement for a company

Engage with posts

The thing about social media is being social. So if you are just posting pretty pictures and hoping that will get people to engage, that probably won’t cut it. You want to stay active and engage with your followers. 

Some easy ways you can interact with your followers are by:

• Answering direct messages and comments

• Resharing any pictures your business is tagged in

• Interacting with other company accounts

• Sharing local events that your audience would be interested in

Sharing user-generated content 

One easy way to improve your company’s social media engagement is by sharing user-generated content. This term describes any content that customers create, brand loyalists or employees share on social media channels.

Sharing this kind of content to your social media accounts makes customers feel noticed while also helping increase your authenticity. Being authentic is an essential factor that customers look into before purchasing. A report has found that consumers are almost 2.5 times more likely to say UGC is more genuine than branded content. 

Choose the right platforms

Nowadays, there are so many social media platforms to choose from. A common mistake that companies make is thinking that they need to be on all social media platforms. The truth is that you do not.

Being on all platforms does not increase or improve your social media engagement. It is wiser to only be active on social media platforms that your target audience is using. For example, if you are a business-to-business (B2B), you will likely want to be on Twitter and LinkedIn more than TikTok or Pinterest. 

Hire a social media management Austin company!

Do you need help improving your company’s social media engagement? Let OMG Austin help you! Our team of social media experts can create a strategy that can help skyrocket your company’s social media engagement and brand awareness. Contact us to learn more.