One of the digital marketing trends that our social media management Austin team continued to see throughout the year was short-form videos. For example, an average TikTok user spends 52 minutes a day on the app. 

Why should your company consider doing short-form video content? Well, it can help grow your revenue. According to Hubspot Blog’s 2021 social media trends report and 2022 video marketing report, short-form ranks number one for lead generation and engagement. 

When it comes to finding the right platform for short-form videos, you should consider where your audience spends most of its time. One platform that should be considered is YouTube Shorts. That is why our social media management Austin team has created this guide about everything you need to know about YouTube Shorts. 

What are Youtube Shorts?

YouTube Shorts is essentially YouTube’s answer to TikTok. It is a way for people to share short-form videos up to 60 seconds long through YouTube. YouTube has built-in features in the app that allow users to capture, edit and add music to their footage as well. 

As of right now, YouTube Shorts allows users to share videos that are up to 60 seconds long with their multi-segment camera. Like other social media platforms, YouTube Shorts users can leave likes, dislikes, comments, shares and subscribe to your channel. 

Why use YouTube shorts?

Using YouTube Shorts for your company is an excellent way to reach a new audience and grow your YouTube channel. If your company already has a YouTube channel, creating YouTube Shorts is one easy way to increase your subscribers. The reason is that YouTube Shorts can convert videos into subscribers for your channel, which is a must for any brand. 

Who is on YouTube Shorts?

Regarding who you should be reaching, look at YouTube’s demographic. The latest data shows that the largest age group on YouTube is 18-24-year-olds, who make up 34.62% of all YouTube users. Of that age group, 52.6% are female users and 47.7% are male. The second largest age group on YouTube is 25 to 34-year-olds, with 33.41%. 

The difference between YouTube Shorts and TikTok 

Although YouTube Shorts and TikTok are the same concepts, each has its differences. One is that a YouTube Short can only share a post that is 60 seconds long, and TikTok can be as long as three minutes. YouTube has a more extensive library of audio because it has access to music from major labels like Sony Music, Universal Music Group and Warner Music Group. As for which short-video platform is better, it really depends on your business. TikTok has a larger user base, but YouTube Shorts is quickly becoming a competitor.

How to create YouTube Shorts for your business 

The best way to find out if YouTube Shorts is a good place for your business is by trying it. Here is how you can get started. 

1. Download the YouTube app

2. Tap the + button to create a Short

3. Record your video or upload an existing video

4. Choose your audio

5. Edit your video by adding effects or text 

6. Add a title or description

7. Upload your video and share 

Need help with your company’s social media management? Hire the best social media management Austin company!

At OMG Austin, we offer social media management services so you can focus on running your business while we take care of your social media to scale your organization globally. Contact us today to learn more.