What is there not to love about fall? The temperature begins to drop, leaves start turning different shades and every food suddenly contains pumpkin. With this change in seasons, you should also start to shift your digital marketing strategies. 

Your digital marketing strategies include social media marketing, email marketing and SEO. Refreshing your marketing for fall can help your brand stay relevant and stand out from the crowd. Not sure where to begin? Check out this guide from one of the best marketing agencies in Austin TX.

Fall digital marketing strategies 

Release your limited edition product

If there is one thing that fall is known for, it’s the pumpkin spice lattes. The famous coffee chain Starbucks first introduced the pumpkin spice latte in January 2003. Now it is one of the most highly anticipated drinks each fall. You can borrow the idea of creating a limited edition product or service just like Starbucks, depending on your industry. For example, if you are an HVAC company, you can create a “limited edition” service for preparing your home for the winter weather.  

Create seasonal content

Content marketing is an important part of any marketing strategy. It can help answer your audience’s questions, build trust in your brand, develop relationships with your customers and even boost your search engine ranking. If you want to make your content more engaging, you should create seasonal content. It can be sprinkled into your existing content calendar. Depending on your industry, you can write about:

• Fall trends

• Fall home maintenance tips

• Fall recipes

• Seasonal depression

• Halloween costume ideas

Do a fall promotion 

If you are looking to get more foot or website traffic, then create a fall promotion. These deals can help you not only make way for new fall inventory but also gain new customers. Create an email marketing campaign and introduce a shopping code if you are an ecommerce business. Or, if you have a physical store, publish social media posts and a Facebook event to announce the sale. Experts from marketing agencies in Austin TX also recommend boosting these posts on social media to reach even more people. 

Make your social media more fallish

Your company's social media is one of the first things that people see. If you want to make your social media platforms more active and engaging, refresh the look of your social media. You can make your social media feel cozier for fall by:

• Using fall-related photos

• Switching to autumn-themed colors

• Updating your social media headers to display fall products or services
   

Ace all your fall marketing goals with one of the best marketing agencies in Austin TX!

At OMG Austin, our digital marketing experts can help create a strategy to meet all your goals. They can help you execute your social media marketing, email marketing, SEO and SEM strategies. Contact us to get started.