While you are looking for fall digital marketing ideas, you should also be looking into Black Friday marketing ideas. This holiday is one of the busiest times for retail and small businesses. If you want to increase your sales, you need a good marketing strategy and the help of one the best marketing firms Austin has to offer. 

Getting a head start on your Black Friday marketing is not a bad idea. In fact, 54% of consumers start their holiday shopping before Black Friday. That is why, as one of the best marketing firms Austin has, we want to share these digital marketing ideas that will help boost your Black Friday marketing. 

What is Black Friday?

Before we dive into digital marketing strategies, you need to know what Black Friday is. This holiday takes place after Thanksgiving Day, which is the last Thursday in November. Black Friday is, as you’ve probably guessed, the Friday immediately after. It is considered to be the biggest retail sale day in the United States and the unofficial kick-start of the holiday shopping season. 

Small and large companies should consider participating in Black Friday because it can provide them with a ton of benefits before the new year. Some of the top benefits that Black Friday can offer include: 

• Attracting new potential customers

• Building brand awareness 

• Increasing sales 

Black Friday marketing ideas

Create engaging social media posts

Social media is a powerful tool. Use it to your advantage by promoting any Black Friday sale, special or products you may hold in-store or online. A good strategy is posting about the Black Friday sale on all your social media platforms. 

Create an early Black Friday Sale

If you want to stand out from the crowd, think about creating an early Black Friday sale. Most companies make their Black Friday sale on Thanksgiving Day or Black Friday. Creating an early Black Friday sale is a simple way to stand out from the competition while also giving local shoppers an opportunity to shop before leaving for the holidays. 

Create a landing page

A landing page is a standalone web page that is used for a marketing or advertising campaign. Creating one for your Black Friday marketing is a good way to keep everything organized and trackable. You can create a landing page to display your Black Friday sale information or special products. 

Do Doorbuster deals

If one of your Black Friday marketing goals is to get more people through your business doors, then offer Doorbuster deals. These are deals that are only offered in your store. You can promote this sale through social media posts or email blasts.

Hire one of the best marketing firms Austin has to offer!

If you need extra help creating and tracking your marketing ideas for the holiday season, contact OMG Austin. Our team of experienced marketing professionals can help you strategize, execute and manage your marketing campaigns. Contact us today!