As a digital marketer, you understand that everything in the digital world is constantly changing and evolving. With this means new strategies that need to be set in place to accomodate for these new changes. A great digital marketing strategy is email marketing. Yes, email marketing is still a highly utilized tool in the digital marketing world. In fact, approximately 2.8 billion people worldwide use email as a digital communications tool.

With this many people still implementing and utilizing email marketing into their marketing campaigns, it’s important to get the most out of them. A simple email sent out to your customers and clients can be optimized for search engine optimization. SEO and Google are everywhere friends, you just need an Austin SEO company to help you set everything in place.

This is how email marketing campaigns and search engine optimization go hand-in-hand.

Implement keywords

This is search engine 101. It’s important to implement the right keywords into your email marketing strategy. The best way to start the process of SEO keywords is with a trusted, reliable company such as OMG Austin. Our Austin SEO company provides experts can provide your company with the best keyword to add into content and information with the best strategies in place.

Turn emails into blogs

You already wrote the content for the email marketing campaign, turn that into a blog. If this marketing plan is already working why not repurpose the content, this way Google can index it. Take the blog, use the best keywords out there and add backlinks and relevant content to expand on your campaign. At the end of the day, the email won’t rank of Google, but that blog will start ranking as soon as possible. This will help with website traffic, and gives your content a refresher! Google loves new, quality and creative content.

Emails can boost sales

With the right call to action and links, an email can easily boost your sales and your website ranking. A email drafted with the perfect call to action that will move a customer or client to the link is exactly what can bring more traffic to your website. The link can go to a product page that has been optimized for search engine marketing and search engine optimization. All of this can help with bringing more website traffic and generating more leads.

Improve your bounce rate

As an Austin SEO company, we track bounce rates on the website. How long is someone spending on your website? The visitors on your website from your email marketing campaign are going to be interested into your new product or service. In the end, they will hopefully spend more time on the website page which will increase your bounce rate. The lower the bounce rate, the better the content is on the website.

At the end of the day, once the right search engine optimization are implemented with your email marketing campaign this can increase:

• Social engagement on social media platforms
• Bounce rates
• Generate more leads
• Increase website traffic through blogs and product/ service pages
• Provide quality content for Google