In today’s digital world, consumers rely on search engines to provide them with information from restaurants, e-commerce to B2B services, and with over 4.5 billion people around the globe having access to the internet, how many sales are you giving to the competition. 

A company that does not actively have technical on-page and off-page SEO strategies implemented by SEO consultant Austin Texas are actively giving competition the upper-hand. 

What is the number one question that potential clients and clients ask, “do we really need SEO?” 

Do you need business insurance? Yup. And you need SEO and here is why. 

Brand awareness 

Branding is make or break in any era of the business world. Even in the world of traditional print marketing, branding was and is still critical. What are consumers saying about your company? What are their feelings when they see your logo or hear about the company? Indifferent? Good or bad? 

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It is all about building brand awareness with search engines such as Google. A company needs to create content that its target audience wants to consume and speak about. Even if branding seems like its marketing efforts from the dinosaur ages, branding is one of the most important factors and the SEO consultants Austin Texas tells all companies from small to large. Google does not care if you are the largest X in your industry. Google will not rank you without SEO. 

Website traffic 

A company comes to OMG Austin wanting to increase their website traffic, while our experts will provide a number of options, one of the main notions will be to implement SEO strategies. Organic search is one of the main factors in driving qualified website traffic to a company’s site. 

“How does SEO bring in more website traffic and qualified traffic?” Our SEO consultants Austin Texas are here to break it down for you. This is all based on keyword research that is conducted from our experts immersing ourselves in your industry and company, competitor analysis and keyword research. Search Engine Optimization (SEO) in its essence is all about finding the best keywords. These keywords, dependent on a number of factors, are what bring in qualified traffic and more websites. 

For example, a long-tail keyword is a lower volume keyword, but as an SEO company, we never discredit these keywords. This is because these keywords bring in targeted traffic because only specific audiences are searching for this keyword. On the other hand, there are short-tail keywords that thousands of audiences are searching on search engines and these help to bring in a larger targeted audience of website traffic. 

Every company wants to increase website traffic because it brings in more potential clients and customers, but there is a “secret sauce” behind this. 

It is an investment 

As a company, you invest time, money and resources into a number of different business opportunities and employees, but do not forget about the biggest investment. SEO is one of the most critical investments a company can add to their weekly, monthly or yearly expenses. 

A company that invests in SEO over time can see more generated leads, sales, targeted website traffic, a higher ROI and overall does better. However, while this is all wonderful, organic SEO takes time. It is an on-going strategic partnership between a company and SEO consultants Austin Texas. It can take anywhere between six to nine months, all depending on the company, to see any significant growth or lead generation. Yup, that is why it is an investment. 

Other reasons?

There are probably 200 other reasons that OMG Austin SEO experts will tell a potential client that SEO is worth the investment, time, and why you need it. But, ask us yourselves!