Email marketing continues to be one of the best marketing tools for any business. The reasoning behind it is simple; there are a lot of email users. It is estimated that four billion people use email every day.  About 99% of email users check their emails every day, with some doing so as 20 times throughout the day. 

It is easy for an email to get lost in an inbox, so you want to do everything you can to get people to interact with your emails. One strategy to help you increase your open email rate is email segmentation. Our email marketing Austin team is here to share what email segmentation is and how to start doing it for your business. 

What is email segmentation?

Email segmentation is the process of dividing email marketing subscribers into small groups based on certain criteria. You divide your email subscribers based on their demographics, customer journey, user behaviors or shopping habits. The main purpose of email segmentation is personalization which will keep customers happier for longer. 

The benefits of email segmentation

Taking time out of your day to segment your email list will be worth it at the end of the day. HubSpot reports that the most effective strategies for email marketing campaigns are subscriber segmentation , message personalization  and email automation campaigns . Some of the benefits that email segmentation can deliver include:

• Providing more personalized experiences

• Contacting customers who are at different points in the sales cycle

• Improving your email reputation

• Driving better results 

How to segment your email list

Demographic segmentation

Demographic segmentation divides your audience based on age, gender, marital status or job title. You can acquire this information when you ask people to sign up for your email list. The more information you receive, the better you can customize emails. 

Geographic segmentation

This kind of segmentation divides your audience based on where people live. It can help drive people to your storefront. Also, geographic segmentation can benefit businesses with locations in different states. 

Marketing segmentation

Asking your subscribers what kind of marketing they would like to see can also help improve retention rates. You can ask your subscribers how often they want to hear from you. You can also hear from them about what kind of communication they want from you, whether it be newsletters, updates or promotional materials. Improving upon the kind of information users want to receive can improve engagement rates. 

Customer journey

Another way to segment your email list is based on your subscribers' customer journey. For example, you do not want to send welcome emails to long-time customers. Segment your customers based on what their customer journey is with your brand. Plus, it is an easy way to offer your customers deals. 

Hire the best email marketing company in Austin to help you create an award-winning email marketing strategy!

At OMG Austin, we have email marketing specialists who can set up and manage targeted email marketing campaigns that align with any digital marketing goals and KPIs. Contact us today to start your email marketing journey!