If you are looking for a social media platform that will help you drive traffic to your website, then you need to start using Pinterest marketing. This social media platform has 450 million monthly active users. It works like a visual search engine where people search to find ideas, products and inspiration. 

A report found that 85% of weekly users have made a purchase from Pinterest pins. In order to achieve these results, you need to be creating Pinterest-worthy visual content to capture the attention of users. Our Austin social media management team wants to share these tips for creating Pinterest-worthy content for your business. 

Tips for creating Pinterest-worthy content for your business

Research your target audience

Prior to beginning any design work, it is crucial to have a clear understanding of your intended audience and your brand identity. Take time to research your audience's preferences, interests and the types of visuals that appeal to them on platforms like Pinterest. Ensure your design choices align with your brand's personality and values. Consistency in visual representation will help users easily identify and recall your brand as they browse through their social media feeds.

Focus on high-quality visuals 

When using Pinterest, it is important to have visually appealing content that captures attention. This means investing in high-resolution images or creating custom graphics that are clear and crisp. Avoid using blurry or pixelated images, as they can discourage users from engaging with your content.

Optimize image size and format

To improve the visibility and engagement of your visuals on Pinterest, it is recommended to use vertical images with a 2:3 aspect ratio (such as 1000 pixels wide by 1500 pixels tall). The JPEG and PNG file formats are both widely supported on the platform. To ensure faster loading times, be sure to compress your images without sacrificing their quality.

Include clear calls to action 

To encourage users to take action, it is important to include clear and actionable calls to action (CTAs) in your visuals. These can direct users to your website, provide more information or prompt them to save the pin. Place CTAs strategically to increase engagement and conversions. Additionally, use visual cues such as arrows or icons to draw attention to the CTA.

Add branding elements

To increase brand recognition and consistency, add branding elements to your visuals. Incorporate your logo, brand colors or other visual identifiers in a sophisticated and understated manner. This will reinforce your brand's presence and help viewers easily associate the content with your brand, even if they come across it elsewhere.

Test and analyze performance 

It is important to keep track of how your visual content is doing on Pinterest. Look at things like impressions, clicks, saves and engagement to figure out what your audience likes best. Once you have this data, you can use it to improve your design strategy, make the most of successful pins and create even more interesting visuals going forward.

Start an effective Pinterest marketing strategy with Austin social media management!

If you need help managing your company’s Pinterest account, hire us! We have a team of social media experts who can ensure your Pins drive back traffic to your website and increase your brand awareness. Do not hesitate to contact us to learn about our social media management services.