Approximately three in four people have searched online for information regarding a doctor, dentist or some sort of medical care. Our web design company in Austin team believes that means people are more than likely going to click on your website before visiting your location. 

If your website is not easy to navigate or find information on, they might go to a competitor. You do not want that. If you are in the process of developing a new website or redesigning your current one, our web design company in Austin is here to share some things every healthcare website needs.

Things a healthcare website needs

SEO optimization

Aside from having an easy-to-use design, you need to make sure your website is SEO-friendly. Most people are searching on search engines to find the nearest medical providers. You should make sure your website is optimized for search with an effective SEO strategy. 

This can be done by someone in your team who is knowledgeable in SEO or by outsourcing to an SEO company. There are four pillars to an effective SEO strategy, and those are technical SEO, content, on-site SEO and off-site SEO. 

Security

Providing a secure website for users should be a top priority for all companies, especially healthcare companies. You want to ensure that the patient’s information stays safe and private. As a healthcare provider, you are subjected to HIPAA regulations. 

You can ensure your website follows these regulations by using an SSL certificate and HIPAA-compliant online contact forms. When you are designing and developing your website, you should bring this up with the company.

Easily accessible contact details

You want people to be able to make appointments, email you questions and visit your office. Make sure your website has an easy-to-access contact page or section. If you want to make it easier for your patients, you can also add an appointment scheduler. Here they schedule their appointments in one easy step and organize everything for you.

A list of the locations 

If your healthcare faculty has multiple locations, then you will want to include that in your website design. You can add an interactive map with all the locations or add a page for each location. Make sure this page or section is readable and understandable. Add directions and specific hours; not all your locations may have the same operating hours. 

Insurance details 

Insurance is a very important factor for patients. Provide insurance coverage information about which insurance plans are offered and which are not. You can create a whole separate webpage on your website dedicated to just insurance. If users need more information, you can provide a chatbot or contact button. 

Responsive design

Nearly 60% of all online searches come from mobile devices. That means that people who come to your website are more likely to be mobile device users. So you should make sure your website adapts and works properly on mobile devices. The solution is adding responsive design to your website. This kind of design makes a website render well on all screen sizes and resolutions. 

Develop or redesign your healthcare website with a web design company in Austin!

At OMG Austin, our team of web designers and developers can build you one of the best healthcare websites. Our unique industry experience ensures that your web project can easily be handled by our Monstrous team of designers and developers. Contact us today!