A company’s website should be one of the most important parts of their digital presence. This is because a large majority of marketing strategies from email marketing, SEO, social media marketing to PPC marketing efforts will all funnel back to the website. A bad website design will make or break a company’s overall success. 

Here are the most common website design myths and even the scariest website design myths that our experts are here debunk! 

1. Bold and bright is the way to go

Website designers, please raise your hand if you have heard this a time or two! In our industry, everyone wants a pop of color, and there is nothing wrong with it, but one of the scariest website design myths is that bolder and brighter is better. 

In all reality, bolder and brighter is not always better for a couple of different reasons. One of the main reasons behind this is because it is really difficult to pair other congruent colors together with bold and bright elements. At the same time, when it comes to accessibility for your website, different colors are hard for those with low vision or impairments to read the website itself.

On the other hand, consumers like simple and modern website designs. There is nothing wrong with having a “wow” factor which would normally be described as bright and bold, but in all reality, there are plenty of other ways to provide a “wow” factor to your website. 

2. Let’s change the traditional navigation

Our website design experts are always a bit hesitant to make these changes because navigation is one of the most important elements of UX design. As one of the biggest elements of the Google Page Experience 2021 update happening, it is important to not stray away from those small factors that impact the overall UX design. 

3. We need more whitespace

The areas between design elements are what is considered white space on websites. The thing with whitespace is, it doesn’t have to be white, it just refers to the spaces that help to break up those elements. There are different ways to properly implement white space, and if not done properly, it never turns out to be what the clients want. 

The proper amount of white space is imperative to a website, and this is one of the commonly forgotten website design myths that companies often believe is an option part of the design process; however, too much or too little white space hurts the UX design, credibility and changes focus and attention on the website. 

4. Responsive design is an option

This is one of the scariest website design myths because responsive website design does not only affect the overall website design but also affects the ranking on search engines. 

A responsive website design is also known as mobile friendly website design. This means that a website automatically sizes and changes based on the device the consumer is searching on. Whether it be a website or a smartphone, the website should function the same. 

5. A good website design can be done for cheap 

There are plenty of times that a great project and outcome can happen from a DIY project, but the thing is, a DIY website is not one of those times. A company’s first impression is based on their website in the digital era. This is a direct representation of your company to potential customers. 

Bad website design is kind of like a bad joke, if you have to explain it, it just isn’t working.