Summer is a popular time when most Americans go on vacation. Although not many people traveled during the pandemic. A recent survey found that more than 42 percent of Americans will travel more this summer than last summer. 

So small businesses should find creative ways to stay connected with their customers. Aside from social media, consider doing summer email marketing campaigns. Since most people open their emails through their phones, you know they will see your emails. 

If you are fresh out of ideas, our email marketing Austin team wants to share some refreshing email ideas that will inspire you!

Email marketing basics 

Email marketing is about using emails to promote a product or service. It continues to be one of the favorite email marketing channels for companies because of its strong return on investment. Reports show that for every $1 you spend on email marketing, you can expect an average return of $42. 

To create a successful email marketing strategy, here are three elements you need to consider:

Set clear objectives 

When creating any email marketing campaign, you want to set a clear objective. What is the action that you want your reader to complete when reading your email? Some examples include: reading an article, making a purchase or donating to a cause.

Create valuable content 

Aside from an eye-catching subject line, you need to create valuable content that will make your subscribers open your emails. You can provide your readers with valuable content by sending discounts and industry updates. 

Pick the best times

After you create valuable content, you need to find the best times to send out email campaigns. Learning which time best works for your company can help increase your open rates and leads. Check out your analytics to see when your readers are more likely to read your emails.   

Three summer email marketing ideas

Create a contest 

If it is your goal to increase your website traffic and social media following this summer, then consider holding a contest. The summer is a good time to hold a contest because it is a slow period, and you can do fun-themed contests. 

Contests are a fun way to collect emails and increase your social media followers. Also, reports say that an email contest can boost conversion rates by more than 700 percent. Some different types of contests our email marketing Austin experts recommend include:

• Sweepstakes

• Photo contests 

• Caption contests

• Video contests

• Text contests 

• Vote contests

Summer news and tips

Email marketing provides you the opportunity to become an industry expert through the use of newsletters. You can write informative blogs that you can send to your subscribers that can help them along the way during summer. According to the Content Marketing Institute, 31 percent of B2B marketers believe email newsletters are one of the best ways to nurture leads. 

For example, if you are a chiropractor, you can send your subscribers these blogs:

• How to stay hydrated during the summer

• Pool safety tips

• What to do if you fall off your bike

Hire one of the best email marketing Austin agencies!

Do you need help creating or managing your email marketing campaigns? OMG Austin has experts that can lend you a helping hand. We can help with everything related to emails from developing the perfect subject line to drip campaigns. Contact us to learn more.