SEO is the digital marketing strategy that helps your website show up on search engine results pages. It is used by many companies, big and small, to make sure their customers find their products and services. 

All sorts of industries use SEO, like plumbing companies. According to 61% of B2B marketers, SEO and organic search traffic generate more leads than any other marketing strategy.

When it comes to crafting a great SEO strategy, you need technical, on-page and off-page optimization. Our SEO Austin Texas experts are here to break down what on-page SEO is and how it optimizes your content.

What is on-page SEO?

On-page SEO is the process of optimizing web pages to improve your website’s ranking and overall user experience. This strategy consists of title tags, internal links, HTML code, URL optimization, on-page content, images and user experience (UX). 

The importance of on-page SEO

Google is always updating its algorithm to improve user experience. That is why it is important for companies to stay on top of SEO trends. You should be adapting your on-page SEO practices to improve your pages and user experience.

When your website is well-optimized, it helps Google better understand your content, organize and rank your page. Then, it is able to push out your site when someone searches for your products and services. Without on-page SEO, your site would be missing out on key opportunities to rank high in search results. 

Ways to optimize your content for on-page SEO

Add keywords to your first paragraph

When you are writing content for your webpage, be sure to include your keywords in the first paragraph. Adding the keywords in the first paragraph will make your purpose and topic clear from the beginning for search engines and readers.

Use H1 and H2 tags 

Take advantage of H1 and H2 tags. These tags help Google analyze and organize your content faster. It also helps Internet users find what they are looking for in your content more quickly when looking at your site. At the end of the day, using these tags can help increase organic traffic to your website.

Start outbound and internal linking 

To build authority, you want to make sure your content is getting linked both internally and externally. Internal links are hyperlinks that take readers to another page of your site. External links are hyperlinks that take readers away from your site. It is important to use both kinds of links on your site because external links help build authority and internal links help keep users on your site for longer. 

Improve your company’s SEO with our SEO Austin Texas experts!

Increase your website’s visibility on search engines with OMG Austin. From the investment banking industry to trucking, our experts are able to provide your company with the best on-page and off-page SEO services. Contact us to get started.