Instagram is one of the most used social media platforms in the world. It has around one billion monthly active users, with Millenials and Gen Z being the top users. Due to its popularity, many businesses have added Instagram marketing to their digital marketing strategy. 

When it comes to setting up your company’s Instagram account, you should not overlook its bio. The account bio is important real estate that showcases your brand. If you are looking for ways to improve your company’s branding, start with your Instagram bio. Our social media marketing Austin team wants to share the secret to writing the perfect Instagram bio. 

What is an Instagram bio?

An Instagram bio is a short description that sits at the top of every Instagram account. This does not mean you copy and paste your whole about page into this space. Instagram only lets you use up to 150 characters. 

Why is your Instagram bio so important?

First impressions matter on the Internet. It only takes seven seconds for a person to make a solid impression on you; this time can be even shorter online. Your Instagram bio is the first thing that people see when they click on your profile. It should introduce your brand, help your audience understand you and help them take the next action. So when writing your social media style guide, be sure to include the perfect Instagram bio. 

How to write the perfect Instagram bio

How hard it can be to come up with 150 characters to summarize your business? A little more challenging than you would think. It requires strategy and creativity. Here are some must-haves that every business’s Instagram bio should include:

• Explain what your business does 

• Sprinkle some personality 

• Reach your target audience by using specific keywords

• Add a link to your website

• Include additional contact information 

Examples of businesses with top-notch Instagram bios

To get your creative juices flowing, our social media marketing Austin team has rounded up some Instagram bio inspiration. We believe these brands have done a great job at showing their brand. 

Dunkin’

When it comes to making iced coffee, donuts and Instagram bios, this brand knows what it is doing. Dunkin’s Instagram bio is true to its branding by saying, “IG runs on Dunkin’☕️��.” We give it two thumbs up!

Later

This social media marketing platform has mastered the art of Instagram bios. In its bio, it summarizes who Later Media is, what it does and how you can start using their product. Not to mention, it has included keywords that are specific to what they do.

thredUP

Saving the planet with sustainable fashion is the most important thing to ThredUp. As you can tell from their bio, they have summarized their mission pretty well and included a way for their customers to interact with the brand by adding a community hashtag.

Let our social media marketing Austin team write the perfect Instagram bio for you!

Whether you need a little guidance writing the perfect Instagram bio for your business or help managing the account altogether, let our team handle it. We can help your business reach all its goals. Contact us to learn more today!