Content marketing has been around since the dawn of Google! Once upon a time, content was created but in different methods. Even Mr. Bill Gates himself said that “Content is King.” Behind every business, brand and marketing strategy is content marketing. 

It is stated that consumers enjoy reading about a company versus seeing an advertisement. A digital marketing agency Austin Texas understands that creating original and quality content will help to create brand awareness and credibility with the target audience and search engines; on the other hand, this content being written can help conversion rates increase up to six times higher than traditional marketing methods. 

It might seem as if you are kickin' it old school, but it has just morphed into what it is known as today. So, how can you write kick-ass content? 

Plan 

The first step to writing kick-ass content is having and developing a plan. Whether that is an internal person or outsourcing a digital marketing agency Austin Texas to handle everything, a plan HAS to be in place. A blog, social media post or any piece of content that is being created without a plan is pointless. Google or searchers might never read it either. Be strategic with the content that is being published. 

Original 

Original and custom content is a MUST for search engines like Google. Neil Patel states that “original content goes a long way with Google and your visitors.” This is because copying others content is not answering YOUR audience’s questions and duplicating content. 

Our digital marketer could put some cliche quote here about “always be yourself, there is only one you” or something along those lines, but that quote is true in the content world. Whatever is fresh, new and original is going to attract consumers and Google. 

While any digital marketing agency Austin Texas is writing content on blogs and websites that are based around SEO strategies, humans will consume this content as well. This means write kick-ass content that is original for Google and engaging and thought-provoking content for humans. 

Titles 

Newspapers have this on lockdown. A strong and compelling title grabs the attention of readers before the content of the article ever does. This is because when someone clicks on this headline they were intrigued and wanted to learn more. This is the simplest thing to do but also the hardest thing that can be done for kick-ass content. 

Simple but hard? Yes, we are contradicting ourselves. A strong title can make or break a news story or blog. Would you have read, “How to write quality content?” Probably not. Did you click on “how to write kick-ass content.” Yes! Everyone on the Internet from small businesses to curious searchers want to read and consume kick-ass content! 

Convey a story 

You do not need to write content that is based around research study after research study. Stop being so stuffy with content marketing strategies. The content that is being written for Google and human consumptions should be enjoyable for everyone in your target audience or outside of it who clicks on the blog. However, writing a blog that EVERY single person who clicks on your website is impossible, but are you enjoying writing that content? 

If you are not enjoying writing that Q3 2019 Annual Sales Report, neither will consumers but Google might like it! The next step? Start to unfold the story. Make a statement, explain said statement and even prove if that statement is wrong or correct. Did Q3 2019 Annual Sales increase because of Holly and Mike in marketing? It might make the Annual Report a bit more enjoyable to have a section on how Holly and Mike did this. 

Keep is conversational as possible, at a 7th grade reading level and explain the stance fully. 

Provide an answer 

“What is SEO?” “What is digital marketing?” These are questions that searchers are seeking out on Google. Answer their questions. Searchers are on Google to find an answer to their problem or curiosity and people want to find these answers. This answer can be represented in video, infographics, pictures and blogs. 

When a searcher is browsing through your website and blog for answers they will be consuming the information. Searchers not only want the answers but in a timely manner as well. 

These are easy but effective ways to write kick-ass content that everyone (searchers or machines) will enjoy!