Today’s consumer is researching online to find their next purchase. If your financial company’s name is not coming up in these searches, you could lose potential customers. 

You can increase your online presence by creating an effective digital marketing strategy, building a user-friendly website and launching a mobile application. Our finance mobile app development team has outlined some key strategies to help grow your finance company’s online presence.

How to grow your finance company’s online presence

Build a user-friendly and secure website

A website is essential for any business, no matter your industry. It is one of the ways that customers can find information about your company online. Aside from looking amazing, you should ensure your website is user-friendly and secure. You want to make sure your website is usable to everyone and secure enough for customers to do transactions. Some key aspects to consider in building a secure website include dedicated hosting, encryption, vulnerability scans and encrypted backups. 

Optimize your website with SEO

Once your website is built, you want to ensure it is optimized for search engines. SEO is the digital marketing strategy to improve a website’s visibility on search engines. Using on-page and off-page optimization strategies, you can ensure your target audience finds your website when searching for your product or service. You can manage your company’s SEO strategy or hire an SEO agency. 

Leverage content marketing

An SEO best practice is writing high-value content. It helps boost your website’s ranking on search engines. Finance companies should consider writing high-quality, informative and valuable content for their target audience. Some content examples include blog posts, news articles and guides that provide tips and insights into the industry. To expand your reach, share these articles on social media or your email marketing campaigns. 

Use social media 

Social media offers the opportunity for finance companies to build an online presence and community. However, finance companies do not just want to be on all social media platforms. They should identify where their target audience spends most of their time. For example, Facebook, LinkedIn and Twitter are some good platform choices. Next, you want to create a strategy that ensures they stay active and engaging on social media. 

Build a financial mobile app 

Think with Google reports that 73% of smartphone users have used an app to manage their finances in the past month. Building a mobile app for a finance company can make you stand out from the competition and keep customers happy. Some types of financial apps are money-lending apps, money-transferring apps and credit score apps, as well as budgeting, investment and trading apps. To ensure your app is secure and working properly, hire an app development company. 

Hire a finance mobile app development company!

At OMG Austin, our app development and marketing teams can help grow your finance company’s digital presence. We provide financial application development and maintenance services that are designed to offer banks and financial industries the freedom and cost-efficiency of reliably outsourcing the maintenance and enhancement of their financial solutions. Reach out to learn more.