Email marketing always stays in style! It continues to be one of the digital marketing strategies with the biggest ROI. Email marketing has an average ROI of $36 for every $1 spent. To get these results for your business, you need first to create an effective email marketing strategy. It will create a road map to the success of your business. Check out this helpful guide our Austin email marketing agency created to build an effective email marketing strategy.

How to build an effective email marketing strategy

Set your goals

The first step that every business should take is figuring out how email will assist in reaching your overall business goals. You should create email marketing goals that align with your overall business goals. Make sure your goals are SMART, which means they are specific, measurable, achievable, relevant and timely. Some common email goals are:

• Increase brand visibility

• Increase website traffic

• Increase sales

• Gain new customers

Choose an email marketing provider

The second step is choosing an email marketing provider/service. This is software that allows you to bulk manage your email. It helps business owners and marketers to schedule emails, organize contacts and measure their newsletter performance. There are a lot to choose from, like Mailchimp, Constant Contact or Monstrous.Email. When picking one out, be sure to consider: 

• Cost 

• Deliverability 

• Reporting 

However, if you hire an Austin email marketing agency, then they can handle figuring out which email marketing service is best for your business. 

Build your email marketing list

Next, you want to work on building and maintaining your email list. You can continue to grow your email list by adding a sign-up form on your website, encouraging your in-person customers to sign up or by sharing a sign-up link on social media. As people sign up for your email list, you want to divide them into smaller groups based on their customer journey, personal interests or geographic location. This process is called email segmentation. 

Evaluate brand guidelines

When designing your emails, you want to make sure they follow your brand guidelines. These guidelines will help people recognize and associate a specific look with your brand. Email marketing services have template options available so you can customize them to fit your brand’s needs. Some things to include in this brand guideline are:

• Fonts

• Colors 

• Layouts

• Illustrations

• Logos

Determine email frequency

Like with posting on social media, you also want to figure out how often you will send out emails. If you send too many emails, you might get flagged as spam, but if you do not send enough, people will forget about you. You want to find a sweet spot of how many times you should send emails out. Do not forget to also consider the best times to send out emails. 

Determine performance-measuring methods

The last step to creating an effective email marketing strategy is figuring out which performance measuring methods you will record. Keeping track of your email performance will help you figure out what has worked and what hasn’t with your campaigns, so you can then make better-informed decisions to improve their success. Some common performance metrics to measure are:

• Open rate

• Unsubscribers

• Click-through-rate

Remember that these metrics should align with your email marketing goals at the end of the day.

Start generating conversions with the best Austin email marketing agency!

At OMG Austin, our email marketing specialists can set up and manage targeted email campaigns that align with your digital marketing goals and KPIs. From developing the perfect subject line to personalization and drip campaigns, we can assist. Reach out today to learn more about our email marketing services.