First impressions matter, especially if your brand is just getting started. Competition is the greatest challenge to new businesses. One way to stand out from the crowd is to create an outstanding and functional website that will grow as your company does. 

A great website will leave memorable impressions and increase your ranking on search engine results pages (SERPs). That being said, our web designers Austin team wants to share a few tips on how to build a website for your new business by yourself or with the help of experts.

How to build a website for your startup

Define your website's purpose 

The first step to building a website is defining its purpose. You want to sit down with your team and answer a few questions before contacting expert web designers in Austin. It will give you a better understanding of what features you will need to have on your website. Here are some questions to ask about your website:

• Will you use it to collect information?

• Will you use it to sell products?

• Will you use it to showcase your brand?

Figure out how you are going to develop it

Once you've defined your website's purpose, the next step is to choose the right platform. You and your team should decide if you are going to use an online building platform or hire a web design company. Both options will give you a website, but hiring a company will allow you to customize it as your brand grows. 

Decide how your website will look

The design of your website is crucial in creating a positive user experience. You want to make sure your website is easy to read and navigate. A report found that 75% of Internet users judge a business’s credibility based on its web design. Keep it simple and easy to use.

Create engaging content

When a person clicks on your website from a social media post or Google search, you want them to know what your website is about. As you are designing your website, you want to create engaging content. This content should fit your brand’s voice and resonate with your target audience. 

Optimize for SEO 

If you want people to find your website when they are searching online, then you need to use search engine optimization (SEO) in your web design. This digital marketing strategy helps improve your website’s visibility on search engines. The main goal of this strategy is to generate more organic traffic. Look for expert web designers Austin who know about SEO. 

Test and launch your website

After you have your website all developed, you need to test it before putting it out for the public to see and use. Before launching your website, you should:

1. Test it thoroughly to ensure that it is functioning correctly

2. Check for broken links, slow-loading pages and other technical issues

3. Once you're confident that your website is ready, launch it and start promoting it to your target audience

Hire one of the best web designers Austin has to offer!

OMG Austin can help you design a website for your startup that will help raise brand awareness and generate leads but also grow as your company does. Reach out today to learn more about our web design and development services.