Having a strong digital marketing presence is crucial for businesses. With so many digital channels, it can be hard for businesses to stay active on all of them. It is particularly difficult for small businesses with smaller teams to keep track of their marketing efforts. That is where marketing automation tools and services can assist. Check out this helpful guide our marketing automation Austin team has created that can help boost efficiency and ROI.

What is marketing automation?

The term marketing automation refers to the use of software to automate monotonous marketing work. These tools make scheduling and publishing repetitive tasks like email marketing, social media posting and running ad campaigns easier. 

Although it sounds as easy as buying software, a lot of thought still goes into this process. You need to find an automation process that works for your company, and then you need to find the right software. 

Some popular marketing automation software includes:

• Sprout Social

• Hubspot

• Hootsuite

• Monstrous.Digital

• Monstrous.Email

Who can automate your marketing?

If you want to make things easier, consider hiring a marketing automation Austin agency. They already have the knowledge of how to automate your company’s marketing, and they can determine which strategies are most effective and what software best fits your company’s needs. Plus, they can handle managing your company’s marketing.

The advantage of marketing automation for business owners

Improved efficiency

If you want to increase your marketing team’s efficiency, then you need marketing automation. Using marketing automation tools or services can allow your team to focus on more important tasks and leave the mundane tasks to an agency. It can also unify the customer experience better from the first interaction to the last purchase. For example, if your company has an event they need to plan out, they can use marketing automation services to make sure social media and email tasks are running smoothly. 

Time saving

Keeping your company’s digital presence active is crucial. People want to see that brands are active on social media and email. For small businesses, that means posting constantly. It takes time to post your social media content or send out your email campaigns manually. A good solution is using marketing automation tools. Not only do they schedule your posts to go out at a certain time, they make it convenient to do it for all platforms in one spot. On top of that, they also collect all your posts’ data so you can keep track of performance to make informed decisions later. 

Increase return on investment

It is every company’s goal to increase ROI. Marketing automation can increase a company’s ROI by giving companies the ability to deliver personalized marketing to their audience. This process is called market segmentation, which divides your target market into more appropriate groups. Sending out personalized messages can make customers feel seen and improve customer engagement while also increasing customer retention. 

Boost efficiency and ROI with the best marketing automation Austin company!

At OMG Austin, our digital marketing experts can create marketing strategies that your business-to-business (B2B) needs or business-to-consumers (B2C) easier than ever before. Reach out today to learn more about our marketing automation services!