In 2020, a number of companies understand that Search Engine Optimization (SEO) is critical and provides a competitive advantage that was once never really understood or offered. 

Not only does SEO help companies bring in lead generation and sales, but it also provides brand awareness and visibility for nonprofits! A nonprofit organization might have a smaller budget than their corporate counterparts, but that does not mean that a nonprofit cannot invest in a nonprofit seo consultant. 

Here are four reasons why nonprofits need SEO. 

1. Technical on-page and off-page SEO

While a nonprofit organization could have a smaller budget than most companies out there who implement on-page and off-page SEO, it is still critical to find the budget and a nonprofit seo consultant who can provide your nonprofit with the best strategies that will not max it out. 

What is the difference between on-page and off-page SEO. On-page SEO is what most companies are more familiar with when they hear the term SEO. This is because on-page SEO is the optimization of certain pages with keywords, title tags, URLs, images, etc.

 On the other hand, off-page SEO is the optimization of those pages on the backend of the website and directories on the Internet. This can be with backlinking strategies, which we will discuss in this blog, meta data and other strategies. 

Yes, ideally a nonprofit organization or any company out there needs to implement both strategies into their overall marketing budgets. This is because, both of these strategies together, help to increase brand awareness, ranking, qualified website traffic and so many other benefits for a nonprofit organization. 

This leads to why keyword opportunities and understanding opportunities is one of the four nonprofit seo tips!

2. Keyword opportunities

In the on-page SEO world, there is what our SEO experts call keywords. These keywords or phrases are phrases that a nonprofit organization’s target audience would be typing into Google and other search engines. 

There are millions of keywords out there that can be utilized in so many different ways, that it can be overwhelming for a nonprofit to do on their own. There are short-tail and long-tail keywords, and depending on the content that the keyword is being optimized for, one of those is better than the other! 

It is important for a nonprofit to find the right keywords, but also the right nonprofit seo consultant who can provide their expertise. 

3. Backlinking

Since 1998, backlinks, also known as inbound links, have been a staple in overall ranking factors in Google’s search engine results. Backlinks are links that are linking back or referring back to your company’s website. Backlinks are critical to overall ranking in search engines because they show Google that your website is credible and others trust the content that is being published. 

There are different types of backlinks out there, and not all backlinks are created the same, which means that a website not only wants backlinks referring to it, but other credible sources to link back to it. 

Where can a nonprofit organization get credible, high Domain Authority (DA) backlinks from? Create YouTube videos that others can link in their content, blogging content, Wikipedia and Podcasts. Plus, don’t forget about adding technical off-page SEO strategies into the marketing budget. 

4. Custom content

What does all of this matter without custom content? Google searches for over 200 factors on a website before deciding to rank a website or its pages, but one of those factors is content heavy. Google reads millions of nonprofit blogs a day, and because of this, not only does the content need to be quality, it should be different from the competitions! 

Custom content with SEO optimization is the difference between a nonprofit’s blog ranking and staying in the second page shadows! 

These four tips and others are so critical for any nonprofit organization that is searching to outrank their competition and bring in qualified website traffic which can result in possible donations! For help with these nonprofit seo tips and others, contact us today!