As a business owner, the last thing on your task list is to create and implement a digital marketing strategy. When a business owner, Marketing Director, CMO, or other decision-makers start searching for the best agency for their needs, it can be overwhelming. 

As the leading Austin Texas digital marketing agency, we want all business owners and decision-makers to understand that all agencies do not offer the same products or services. 

On the other hand, those key people we listed above or reading this blog might not fully understand what digital marketing entails! 

What is digital marketing?

HubSpot states that digital marketing “ecompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and other websites to connect with current and prospective customers.” 

Digital marketing is defined by the use of numerous digital tactics and channels where consumers are spending the majority of their time: online. From PPC ads to email marketing campaigns, the word ‘digital marketing’ is an umbrella term that mainly uses two strategies called Search Engine Optimization (SEO) and Social Media Management (SMM). 

SEO 

Search Engine Optimization (SEO) is a combination of technical marketing methods with their main purposes to garner and increase website traffic and sales based on organic search and research. Over time, a company’s website starts to rank in Google’s Search Engine Ranking Pages (SERPs) based on SEO strategies! 

This strategy is one that is set-up during the initial website design and development process of the project! Have a website that you love? We can just skip right to SEO strategies! Once the SEO strategies are set in place and are ready for the long-haul, it is time to make sure Social Media Management is set in place! 

SMM 

Social Media Management (SMM) is the process of social media marketing! Investopia states that, “Social media marketing is the use of social media websites and social media networks to market a company’s products and services.” This provides customers with marketing services on social media platforms such as Twitter, Facebook, LinkedIn, Instagram and other top social platforms! This helps to target a specific target audience on these platforms that a company would sell their products or services to. 

Some companies do not offer both strategies with digital marketing efforts which is important to understand before signing the dotted line with an agency. Here’s how to find the best Austin Texas digital marketing agency. 

Three ways to find the best Austin Texas Digital Marketing Agency 

Find a company you mesh with 

A simple Google search will bring up thousands of agencies and companies in the Austin, Texas area that a business could speak with. It is important to call, meet and speak with several of these agencies to find who you ultimately mesh with. Keep in mind that agencies are not just selling products, but their own products and services. How do they market themselves? How is their website? Are they even ranking? 

Find the best value, not price. 

Each company is searching for something a bit different from a digital marketing agency and because of this, find the best value for your company. Just because the price is a bit more, doesn’t mean they should be crossed off the list. An agency is oftentimes willing to negotiate with a prospect to have everything work out. 

Because of this, find the best value for your company's needs not the best based on price alone. You could miss a great opportunity because of it.

Experience can be misleading 

What? How? Even if an agency has experience in helping your specific industry, that is great, but what about those who do not and are willing to take on the challenge! Just because a specific agency has 10 years in one industry does not mean they are the best fit for the company. This could mean that their approaches are very cookie-cutter, and to be honest, they are doing the same strategies for your healthcare company as the other 15. There are no varied strategies or approaches. 

At the end of the day, who would you go get a beer with? Agency A or B? It doesn’t matter which one, but whoever it is, make sure you would really want to go get a beer with them. This is a long-term business relationship. 

So, why not give us a call to meet for a beer! Let’s talk about digital marketing and what our company can offer you!