Marketing professionals have seen a drastic change in the use of social media. Companies can now market themselves and sell to their customers through social media platforms.

Customers are changing with social media trends, 73 percent are more likely to purchase merchandise from companies that are present on social media.

For the upcoming year, these are some expected digital marketing trends:

Integrated planning

An important factor of any digital marketers strategy is to use the following: consistent branding, customer centered content, your business’ website, SEO, SEM, and analytics to make up an integrated digital marketing strategy strategy.

In 2019, the trend for integrated digital marketing strategies is to spread the word about companies through multiple channels, including social media. This is important because this type of planning allows you reach a broader audience. It also helps companies monitor their engagement through different platforms.  

Content marketing

When it comes to content marketing, focus on your audience. 2019 is about transparency, authenticity and personalization seen in a company’s branding.

This shift is a great thing for digital marketing because, on average, 86 percent of consumers prefer to purchase from authentic brands. A benefit to offering personalization is to target a direct audience that is interested in a specific product. Overall, companies are able to add to their brand by customizing their messages to fit their audience.

Here at OMG Austin, we follow an 80/20 rule when it comes to content marketing. This allows you to build strong relationships with clients, without overselling your services.

SEO and SEM

Search engine optimization is vital to the success of any digital marketing strategy. The SEO trends for 2019 are to focus on mobile-first indexing and GDPR. Mobile-first indexing is when Google “crawls” your mobile version of your website before your actual website. This is important because it allows Google the opportunity to offer primary mobile users the best way to find what they are looking for. The General Data Protection Regulations (GDPR) has created a new way of determining the ownership of content. The reason this is important is because it will change the way companies share and post information in European countries. So, for companies with european clients it is important to know the rules when it comes to GDPR.

PPC

Pay-per-click is a model of internet marketing that is setup to advertise to an audience online. Basically, you pay every time a user or potentially customer clicks on the advertisement taking them to your company website.

A goal for PPC in 2019, is to use automation, human intelligence and voice search to reach a wide ranging audience. . In comparison, PPC marketing is going to begin using new smart features for automated bidding strategies.

Email marketing

In the B2B marketing space, account-based marketing (ABM) is focusing on identifying companies that correspond with your product. The email marketing trends of 2019 are to change the tone of emails to be casual and there will be an increase in the use of trigger-based emails. All thanks to the advances in automation.

This may seem like a lot of things to keep track of, but, with the help of professionals you can have a great presence on social media.

Overall, the best way to keep up with the digital marketing trends of 2019 is by meeting with trained professionals. Let us help!