One of the significant milestones in digital marketing is the development of content marketing with blogging efforts. It is estimated that 75 percent of users do not scroll past the first page of any search engine, and without blogging efforts, a company may never rank on search engines. 

Microblogging sites are still new to the market, with that in mind, should a company completely ditch the blogging and use microblogging? 

No, never ditch the blogging but a company can use their blogging efforts to create microblogs. The main component behind any social media post, blog post or any content that is being published is to make sure it is kick-ass content! No one, not even bots, wants to read or engage with boring and irrelevant content. 

It does not matter whether a company does the latest trends such as microblogging if their target audience will never consume the information. 

The difference 

Blogging 

A blog is a page on a website that is constantly updated with new content that relates to that company’s latest news, content marketing based around that industry and other topics that the target audience would be interested in. Often times, blogging on a company’s website also deals with Search Engine Optimization (SEO) strategies with keyword research. 

In 2018, blogging content was the most critical aspect of marketing and this strategy was followed up with other digital marketing and email marketing strategies. The biggest notion behind blogs is created long-form content that can be repurposed into other articles, social media posts, videos, etc. 

The best part about blogging is that a company can take that content and use it for microblogging. 

Microblogging 

Sprout Social defines microblogging as, “a short piece of content designed for quick audience interactions.” Microblogging is the combination of instant messaging and content marketing efforts. What does this mean? 

This enables any digital marketer to publish and send short messages to their target audiences. More than likely, these small chunks of information come from a longer-form content strategy that grabs the main point behind the blog or content. 

Have you ever read a microblog before? The answer is yes and without even realizing it. 

These messages have a character limit of about 280 characters, and they are usually only text. Some popular microblogging social media platforms are Facebook, Twitter and Instagram. Microblogs are typically used to garner more engagement with a short amount of information. 

Micro-blogging can be more active than traditional blogging; however, blogging helps your website rank on Google and other search engines. At the end of the day, a company’s main focus should be to rank on Google over the amount of likes or shares a microblog gets on social media outlets. 

At OMG Austin, our experts always explain that content marketing efforts such as blogging is one of the most critical components of a website’s success. For more information, please contact us today.